Brand Value Retention Rankings
Which golf club brands hold their value best on the secondary market? Rankings are based on 30-day price trends across all tracked models for each brand.
Best Performer
Wilson
+15.9% (30d)
Most Tracked
TaylorMade
32 models
Highest Avg Value
Bettinardi
$290
Full Rankings
Sorted by 30-day price trend. 15 brands ranked.
| Rank | Brand | Avg Fair Market Value | 30d Trend | Models Tracked | Value Rating |
|---|---|---|---|---|---|
1 | Wilson | $138 | +15.9% | 6 | Excellent |
2 | Bridgestone | $37 | +9.5% | 2 | Excellent |
3 | Tour Edge | $122 | +9.1% | 8 | Excellent |
4 | Bettinardi | $290 | +4.5% | 4 | Excellent |
5 | Callaway | $163 | +2.0% | 21 | Good |
6 | Ping | $170 | -0.1% | 29 | Fair |
7 | Cleveland | $92 | -0.6% | 13 | Fair |
8 | Mizuno | $129 | -2.1% | 16 | Declining |
9 | PXG | $130 | -2.3% | 9 | Declining |
10 | Cobra | $123 | -3.5% | 15 | Declining |
11 | Titleist | $181 | -3.7% | 21 | Declining |
12 | Scotty Cameron | $271 | -3.9% | 8 | Declining |
13 | TaylorMade | $139 | -4.5% | 32 | Declining |
14 | Odyssey | $180 | -4.5% | 9 | Declining |
15 | Srixon | $103 | -18.0% | 6 | Declining |
Key Takeaways
- 5 out of 15 brands are trending positive this month, indicating mixed value retention across the market.
- The average brand trend is -0.1% over the last 30 days.
- Wilson leads the pack as the best-performing brand with a +15.9% trend.
- Srixon shows the steepest decline at -18.0%, suggesting reduced demand on the secondary market.