Brand Value Retention Rankings
Which golf club brands hold their value best on the secondary market? Rankings are based on 30-day price trends across all tracked models for each brand.
Best Performer
Wilson
+14.7% (30d)
Most Tracked
TaylorMade
32 models
Highest Avg Value
Scotty Cameron
$265
Full Rankings
Sorted by 30-day price trend. 15 brands ranked.
| Rank | Brand | Avg Fair Market Value | 30d Trend | Models Tracked | Value Rating |
|---|---|---|---|---|---|
1 | Wilson | $132 | +14.7% | 6 | Excellent |
2 | Bettinardi | $206 | +7.0% | 4 | Excellent |
3 | Cleveland | $88 | +5.6% | 13 | Excellent |
4 | Odyssey | $164 | +3.0% | 9 | Excellent |
5 | Ping | $181 | +2.2% | 29 | Excellent |
6 | Mizuno | $122 | +1.2% | 16 | Good |
7 | TaylorMade | $154 | +0.3% | 32 | Good |
8 | Callaway | $171 | -1.5% | 21 | Fair |
9 | Titleist | $184 | -1.7% | 21 | Fair |
10 | Scotty Cameron | $265 | -2.7% | 8 | Declining |
11 | Srixon | $115 | -3.4% | 6 | Declining |
12 | PXG | $121 | -5.3% | 9 | Declining |
13 | Cobra | $130 | -7.7% | 15 | Declining |
14 | Tour Edge | $100 | -13.6% | 8 | Declining |
15 | Bridgestone | $48 | -24.6% | 2 | Declining |
Key Takeaways
- 7 out of 15 brands are trending positive this month, indicating mixed value retention across the market.
- The average brand trend is -1.8% over the last 30 days.
- Wilson leads the pack as the best-performing brand with a +14.7% trend.
- Bridgestone shows the steepest decline at -24.6%, suggesting reduced demand on the secondary market.